Magento Development –A Boon To Online Retailers And Advance Marketing

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Emerging as a pioneer enterprise-class platform for e-commerce and online business purposes, the Magneto has literally taken retailers and business holders under its wings. Nowadays, starting from the business tycoons to the small business holders, everyone is opting for their e-commerce website to reach out to the wider audience in the global platform. However, the work does not end there; maintaining the website and making it unique and catchy play the big role. The Magento Development features help in giving a stylish look to the website by sorting out the contents strategically, therefore, increasing its functionality more than ever. So before delving into its tit-bits, it is important to know what Magneto actually is.

Magneto –one of the most sought-after e-commerce platforms

The e-commerce platform Magneto is written in Hypertext Preprocessor (PHP) and is built on the Open Source Technology. Magento Development helps in creating a commercially viable shopping cart system, Catalogue Management Tools, SEO (Search Engine Optimisation) and Powerful Marketing. The Magneto editions are used in massive enterprise systems based on SaaS (Software as a Service) as well as in community open space.

General tasks of Magento website developer

Both freelancers and the certified web developers of Magneto agency has to perform some general tasks for ‘empowering’ the e-commerce sites. For example –

  • Installation and configuration
  • Building themes and designs
  • Optimising/enhancing performance (least loading time)
  • Multicurrency (payment gateway) and Multilingual (User-friendly) setups with Magento store configuration
  • Installation, Test and Configuration of payment gateways
  • Integration of various business systems and applications
  • Audit of websites for SEO purpose

Magento Development –How It Works

Starting from the installation process to configuration, from setting the themes to adding plug-ins and custom features –the improvement of a website lies in the hands of a Magento Development professional. The developer helps in making the website informative, accessible and functional.

According to their skills, the developers are of two types –

Fronted developers –Building themes and creating the replica of the design used in Magneto are the main tasks. They make the website stylish, accessible and responsive so that using the sites on mobile or tablets is like a piece of cake.

Backend developers –Building and executing Magneto website features are their task. They can use bespoke code or the Magneto extensions.

Magento Commerce –usage and benefits

After the introduction of Magneto Open Source, the Magneto Commerce has come up with the all-new On-Premises version. The three versions are coexisting and however, the newer versions have prominent developer tools, improved features and more functionality. Unlike the older versions, Magneto On-Premises version does not come free of cost and the reason is simple –it is used for large-scale business platforms. The installation, configuration, troubleshooting and usage backed up by Magneto’s technical support.

Why Magneto?

Any Magento Development work makes the website as stylish and flexible as they can. Therefore, the probable reasons for choosing Magneto to reach out globally are –

  • Easy installation and configuration with additional plugins, themes and layouts
  • Cost-sensitive, accessible to any media and effective
  • Flexible usage with least loading time ensured by Open Source technology
  • Different promotions and discounts while checking out
  • Over fifty different payment gateways.

With the flexible and easy usage features, Magneto helps in creating a stylish themed e-commerce website with proper arrangement of contents and multiple payment gateways. Online retailing and shopping becomes easier than ever with a Magento website.